From migrant mom to digital creator with a brand, a community, and a profitable business.

Juliana is a migrant mom living in the U.S. who wanted to share her real motherhood journey, everyday hacks, and the products that make her life easier. Her dream was to build a community of women like her and turn her content into a sustainable digital business.

At Tribe, we guided her through a personal brand consulting process built on three pillars: strategy, content, and finance.

We defined her storytelling, positioning as a Lifestyle Mom & UGC Creator, and the message that would connect her story to her audience.

Then, we designed an organic content strategy that highlighted her authenticity — practical tips, motherhood moments, and real product recommendations.

But our work didn’t stop at content.

We also helped her structure her finances as a creator, understand how to price her UGC services, and build a clear revenue model.

She learned to monetize through Amazon Finds and brand collaborations, transforming her social media into a business communication channel and growth engine.

In just 3 months, the transformation was remarkable:

• Her audience grew from 142 to 6.628 followers (+4.561%).
• Her videos reached over 1 million organic views.
• She started receiving collaboration requests and generating product-based income.
• She built a profitable digital business model powered by her content and community.

Today, Juliana doesn’t just share her story — she owns it, monetizes it, and inspires thousands of women to do the same.

From English teacher to traveling creator with a growing online community.

Ángela is an English teacher who travels the world sharing tips about volunteering and how to travel with purpose. Her goal was simple but powerful: build an engaged community to sell her services and keep living the lifestyle she loves.

When she joined Tribe, she had fewer than 1,800 followers and content that didn’t yet attract the right audience. In just 30 days, we built a content and profile optimization strategy focused on connecting her personal story with her professional value.

We created authentic, emotional, and educational content that showcased her real travel experiences, teaching skills, and nomadic lifestyle.

The results were outstanding:

• Her audience grew from 1,750 to 7,250 followers (+314%).
• A single piece of content generated dozens of messages from people interested in her services.
• Her profile transformed from inconsistent posting to a clear, strategic brand with structure and purpose.

The takeaway:

With the right storytelling and content strategy, Ángela turned her passion into a business. Today, her personal brand keeps expanding — allowing her to keep doing what she loves most: teaching and traveling the world.

A natural brand that won customers’ hearts — and recovered their carts.

Dogs Natural Care is a Colombian pet-care brand known for its appearance on Shark Tank Colombia. Despite strong brand awareness and a loyal audience, the company faced two main challenges:

• A high volume of abandoned carts on its online store.
• Solid organic reach, but inconsistent conversions.

At Tribe, we designed a fully integrated automation and content strategy to connect every part of the customer journey — marketing, communication, and sales — so the brand could sell 24/7 without manual effort.

Automation that turned clicks into sales

We built a smart recovery system through WhatsApp and email marketing, sending targeted messages at key moments.

Each message was personalized based on customer behavior and product interest.

In just 30 days:

• Recovered sales increased by 554%.
• Recovery rate improved from 31.7% to 54.7%.
• Recovered revenue: $16,468,668 COP (≈ $4,120 USD).

We also launched email marketing flows for inactive customers, cross-selling, and post-purchase engagement, achieving higher retention and open rates above 45%.

Viral organic content that built real connection

Alongside automation, we developed an organic content strategy focused on emotion and authenticity — highlighting real pet stories and educational tips about natural care.

The results:

• Over 1 million organic views.
• Significant community growth and engagement.
• Stronger positioning as the leading natural pet-care brand in Colombia.

The final outcome

A connected, automated, and emotionally intelligent digital ecosystem.

Dogs Natural Care doesn’t just sell more — it sells smarter, with structure, emotion, and impact.